{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwww.thecorporatepurposepodcast.com%2Fepisodes%2F3-writing-a-good-purpose-statement-dfRHnDA9","width":444,"version":"1.0","type":"rich","title":"3. Writing a Good Purpose Statement","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/8670635a-97fc-443e-a50b-b4e9466f2c9e/89b669aa-e6ac-49fd-b65b-ca4dc73e80ae/the-corporate-purpose-podcast-cover-art.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/691f7f71-fd79-4ffb-8b55-bbbeaa398b59\" height=\"200\" width=\"100%\" title=\"3. Writing a Good Purpose Statement\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"What makes a good purpose statement? This week, we're exploring key characteristics of a good purpose statement and some of the common mistakes leaders make when writing a purpose statement. Karen also shares some helpful tips she uses working with companies to define their purpose."}