{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fwww.thecorporatepurposepodcast.com%2Fepisodes%2Fwriting-better-website-copy-e4_j8YEU","width":444,"version":"1.0","type":"rich","title":"Writing Better Website Copy","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/8670635a-97fc-443e-a50b-b4e9466f2c9e/89b669aa-e6ac-49fd-b65b-ca4dc73e80ae/the-corporate-purpose-podcast-cover-art.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8b66e443-4bb8-4b6a-b261-527e72a0cbbe\" height=\"200\" width=\"100%\" title=\"Writing Better Website Copy\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Your website is a powerful tool for growing your business. Yet, occasionally, we miss the opportunity to write copy that is engaging, descriptive and full of purpose. In this short, hands-on episode, we discuss tips for building purpose into your organization's website and offer a few common mistakes to avoid. We also take a look at some of the companies who are doing it well."}