{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fyour-digital-mentor.simplecast.com%2Fepisodes%2Fget-heard-KkuMo7XG","width":444,"version":"1.0","type":"rich","title":"Get Heard: Branding, Buzz, and Catchy Soundbites","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2c783565-9528-4ea0-80c6-f0b095e96b2c/87b40690-f1c5-4363-9b00-8c7feba6c094/ab6765630000ba8ab8bd6201a7c13cbf60109060.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/47a64d41-42d4-4a12-9f92-2628ed6d32d9\" height=\"200\" width=\"100%\" title=\"Get Heard: Branding, Buzz, and Catchy Soundbites\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"So you’ve launched your science podcast—now how do you make sure people find it? \nIn episode five of “So You Want to Start a Science Podcast?” we dive into podcast promotion and audience engagement with Dr Christine Boinett, Ruth Nanjala, Niamah Callachand and Desmond Jumbam. \nThis episode explores:\n●\tFree marketing strategies for scientists and communicators.\n●\tHow soundbites and quotes can boost social media engagement.\n●\tThe importance of podcast names and logos in building a cohesive brand. "}