{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fzero-to-ipo.simplecast.com%2Fepisodes%2Ffloodgate-and-tequitable-XAu7lww2","width":444,"version":"1.0","type":"rich","title":"Floodgate and tEQuitable","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/d32ade2d-82c2-4606-a1cb-7b2b842b30de/510d5397-bc86-46ee-a984-a95aa0a1b80e/instgram-feed-post-zipos2ep05.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1a685a60-0b19-420e-9e2a-c58e81ec8237\" height=\"200\" width=\"100%\" title=\"Floodgate and tEQuitable\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"You’ve built a product that everyone needs. The only problem? They just don’t know it yet. How do you convince potential clients to give you a try? On this episode of Zero to IPO, Floodgate co-founder Ann Miura-Ko and tEQuitable CEO and founder Lisa Gelobter discuss the importance of category creation, product market fit, and brand recognition. Ann also lends her expertise as a prominent investor to help Lisa strategize on how to buck fundraising trends, and steadily grow her business in an otherwise fast-paced industry. And we wouldn’t be relevant if we didn’t talk about impacts of the COVID-19 pandemic on the market and the economy, and the necessity of an “anti-fragile mentality” to thrive. "}