{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fzero-to-ipo.simplecast.com%2Fepisodes%2Fthe-first-big-win-4f5b5eb8","width":444,"version":"1.0","type":"rich","title":"The First Big Win","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/71d5a0/71d5a0c0-78d4-4655-aa3e-2b2d95289988/fbe088a6-7045-43ad-b61f-b77b58977813/1550272164artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/fbe088a6-7045-43ad-b61f-b77b58977813\" height=\"200\" width=\"100%\" title=\"The First Big Win\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we’ll talk about the first big win and what it did for the company. You’ve spent half your first round, hired a dozen employees, signed 20 customers. But be honest: Those “customers” were other start-ups, local companies, friends of yours. Then comes a cold lead, a different time zone, your first “mainstream” prospect. It’s the first deal that would legitimize you. You need the win, the money, the morale boost. Time to step up!"}